![]() Maybe, I can sort of see what the great man was getting at. To make the system work you need to interpret the program yourself". And take for granted that not all can reach salvation. He saw that as like Catholicism, in contrast to the Protestant faith which he thought, like Microsoft computers, would "allow free interpretation of scripture, demand difficult personal decisions. Macs would, as Umberto Eco put it, "tell the faithful how they must proceed step by step to reach - if not the Kingdom of Heaven - the moment in which their document is printed". More to the point, though, their way of operating was different from Microsoft's, giving more guidance to users. Macs, Umberto Eco opined, were "cheerful, friendly, conciliatory," traits he associated with Catholicism. To watch the throng at the Apple store in Manhattan is to witness an amazing business phenomenon The Italian philosopher, Umberto Eco, once wrote, tongue only partly in cheek, that Macintosh is Catholic while Microsoft computers are Protestant. While the big company, Microsoft, dominates the market with its un-cool product, Macs offer an alternative to those with a streak of bolshiness and perversity (both nouns, by the way, are compliments). Manchester City and the New York Mets both have their loyal followers who would rather die than head for Old Trafford or Yankee Stadium. Whatever is fashionable for the masses becomes unfashionable for the minority. I suppose there may also be a type of person who delights in going against the herd. Now, there's no doubt Apple products are very good and it's not just a triumph of style, though style is clearly important, but, it seems to me, at least, that these gatherings do exude smugness.īut there is a global sociological phenomenon going on - to do perhaps with a minority who believe they have seen a truth. ![]() He too wears a black sweater and presents his objects to the followers. ![]() President Bush's iPod play list includes country music Perhaps, many of you who use the rival Microsoft computer system will feel as though you are stalked by zealous colleagues keen to convert you from your foolish ways to the higher virtues of Mac.Įvery year, the chief executive and founder of Apple Computer, Steve Jobs, addresses the faithful in what's known as MacWorld in San Francisco and then, soon in Boston. There is a website created by one John Charlton who travels the world, photographing himself holding his old, now discontinued Apple gizmo in front of various land-marks from Florida to Munich to Lisbon. There are people who shave their heads in the shape of the Apple symbol. They acknowledge each other, much in the way that drivers of VW beetles used to in the 1960s, as though they alone possess some secret insight. VOX® and VOX® AC30™ are registered trademarks of VOX Amplification Ltd.Perhaps, many of you who use the rival Microsoft computer system will feel as though you are stalked by zealous colleagues keen to convert you from your foolish ways to the higher virtues of Mac SHURE®, SM57™ are registered trademarks of Shure Incorporated. NEUMANN® is a registered trademark of Georg Neumann GmbH. MESA/BOOGIE® and RECTIFIER® are trademarks of Mesa/Boogie Ltd. MARSHALL®, JCM800™ are registered trademarks and trademarks of Marshall Amplification Plc. App Store is a service mark of Apple Inc.ĪMPEG® is a trademark of LOUD Technologies, Inc.įENDER®, DELUXE REVERB® are registered trademarks of Fender Musical Instruments Corporation. IPhone®, iPod touch®, iPad®, Mac and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S. AMPEG® is a registered trademark of LOUD Technologies, Inc. FENDER™, STRATOCASTER™ and the distinctive headstock designs displayed here, and all FENDER amplifiers, logos, and trade dress are the trademarks of FMIC and used herein under license. Use of these names does not imply any cooperation or endorsement. Product names are used solely for the purpose of identifying the specific products that were studied during IK Multimedia’s sound model development and for describing certain types of tones produced with IK Multimedia’s digital modeling technology. All other product names and images, trademarks and artists names are the property of their respective owners, which are in no way associated or affiliated with IK Multimedia. AmpliTube®, iRig® and AmpliTube® are trademarks or registered trademarks property of IK Multimedia Production Srl.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |